Published Mar 5, 2026, 5:56 PM EST
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A recent investigative report put Meta on blast for being a window into users' lives. The report, from Swedish newspapers Svenska Dagbladet (SvD) and Goteborgs-Posten (GP), indicates that human contractors in Kenya have been reviewing intimate footage captured by users' Meta glasses.
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The contractors, reportedly data annotators, are employed by the Nairobi-based outsourcing firm Sama, which is employed by Meta. Their task is to 'label' the glasses' audio and video content to help improve the AI experience. The task essentially trains Meta's AI systems, allowing them to recognize and interpret the world better.
According to anonymous contractors that spoke to SvD and GP, as part of their duties, they'd also encounter "deeply private video clips, which appear to come straight out of Western homes, from people who use the glasses in their everyday lives." Several describe video material that contained "bathroom visits, sex and other intimate moments."
The workers also described situations where they'd see people’s bank cards, people watching NSFW material, or even being involved in situations that could cause "enormous scandals" if they were leaked.
The revelation has caught the attention of regulatory bodies, and the UK's data protection watchdog, the Information Commissioner's Office (ICO), is the first to take action.
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In a statement given to the BBC, the regulator said that any device processing personal data must prioritize user control and transparency. The ICO added that it would be writing to Meta to demand a formal explanation "on how it is meeting its obligations under UK data protection law."
Elsewhere, in the US, the legal pressure has started mounting. Clarkson Law Firm, on behalf of plaintiffs in New Jersey and California, have filed a lawsuit against Meta, alleging that the company violated privacy laws and engaged in false advertising (via TechCrunch).
The lawsuit formally targets the terms used by Meta when advertising the glasses. Promises like "designed for privacy, controlled by you," and "built for your privacy," according to the lawsuit, are misleading.
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Meta, on the other hand, maintains that it only utilizes human review (contractors in Kenya) when users explicitly share media with Meta AI to ask questions.
"Ray-Ban Meta glasses help you use AI, hands-free, to answer questions about the world around you. Unless users choose to share media they’ve captured with Meta or others, that media stays on the user’s device. When people share content with Meta AI, we sometimes use contractors to review this data for the purpose of improving people’s experience, as many other companies do. We take steps to filter this data to protect people’s privacy and to help prevent identifying information from being reviewed," said spokesperson Christopher Sgro in a statement given to TechCrunch.
It remains to be seen whether Meta's defense will satisfy regulators and the courts.
